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On the Empirical Relevance of Optimal Designs for the Measurement of Preferences

by Grossmann, H., Holling, H., Grasshoff, U., Schwabe, R..

Series: 2002-15, Preprints

62K05 Optimal designs
62J15 Paired and multiple comparisons

The paper presents an application of optimal designs to the
measurement of preferences. Optimal designs are compared to
more common design strategies in two experiments. Taking
a new perspective for investigating the differences
between designs, efficiency gains can be grasped more
easily. Both experiments demonstrate thet the improvement
of designs is not only a matter of academic interest but
also of empirical relevance.

paired comparisons, optimal design, stochastic distance optimality, partial profile