by Großmann, H., Schwabe, R., Gilmour, S..
Series: 2007-22, Preprints
For choice experiments involving pairs of options described by a common set of two-level factors a new method for generating exact designs is presented, which allow the efficient estimation of main effects and first-order interactions. For high efficiencies these designs often require a smaller number of choice sets than available alternatives in the literature.
balanced incomplete block design, Hadamard matrix, interactions, optimal design, paired comparisons.