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Designs for First-order Interactions in Choice Experiments with Binary Attributes

by Großmann, H., Schwabe, R., Gilmour, S..

Series: 2007-22, Preprints

62K05 Optimal designs
62J15 Paired and multiple comparisons

For choice experiments involving pairs of options described by a common set of two-level factors a new method for generating exact designs is presented, which allow the efficient estimation of main effects and first-order interactions. For high efficiencies these designs often require a smaller number of choice sets than available alternatives in the literature.

balanced incomplete block design, Hadamard matrix, interactions, optimal design, paired comparisons.