by Schwabe, R..
Series: TR 2007-03, Technical Reports
Conjoint analysis is a popular tool in marketing research. Stated choice experiments are performed to evaluate the influence of various options on the comsumers' preferences. The quality of the outcome of such experiments heavily depends on its design, i.e. on which questions are asked.
Various approaches have been considered in the literature.
In this report we give an overview of our contributions, which originated from a research project on